CLIFTON PARK, N.Y. – Seemingly all eyes Sunday night were on the Super Bowl.
"The Seahawks were beating the Broncos by so much, it kind of got boring after awhile," said Nicole Barlow, a freshmen at Shenendehowa High School.
"I was a little disappointed in the Broncos," said Christopher Donnelly, another Shenendehowa freshman.
Seattle's 43-8 drubbing of Denver left little room for suspense, leaving many of the estimated 96.8 million viewers wanting more from the broadcast.
"The commercials were what I was looking forward to because the Seahawks kept racking up points," Donnelly said.
"I was only there for the commercials,” freshman Zahra Hashimee said. “I'm not interested in football."
With so many eyes watching, administrators at the Shenendehowa Central School District are hoping to weigh the impact the popular advertisements have on young people by offering a survey in freshmen homeroom classes Monday morning.
"We're just asking ‘Did you watch the Super Bowl?’ If 'yes,' ‘what was your favorite commercial and what products do you remember?’" Shenendehowa Community Coalition Coordinator Leeane Mandrillo said.
"We want to look at the impact of the alcohol ads,” freshman class assistant principal Kristen Lennon said. “What we know is this is an impressionable age."
As administrators expected, many students answered with alcohol and beer ads.
"They had this [Labatt] Blue Light one where they had a brown bear snowboarding down a mountain, making him seem really cool,” Donnolly said. “He ended up in a hot tub with a bunch of chicks, arms around them."
"There was one about a guy having the best night of his life because he had a Bud Light," Joseph Diacetas said.
"The commercials kind of made alcohol seem good," said Barlow, when asked what kind of message she believed advertisers were trying to send.
"They don't really show the negative aspects of alcohol, what it does to you afterwards," Hashimee said.
"I think it gives the impression if you drink this beer brand you're going to be cool, which you're really not," Donnelly said.
Once compiled, staff at the Shenendehowa Community Coalition will use the data to shape future anti-drinking campaigns. They're hoping a better understanding of how ads effect young people, will make that audience easier to reach.
"What that will look like in the future is really to be determined based on the results," Lennon said.
"I think the results will show [drinking] needs to stop,” Diacetas said.